In the Press

Best NYC Broker Listing Website 10/27/2009 -

Rent in Haste, Repent at Leisure Also, if an agent wants you to make a check out in his or her name instead of an agency or corporate name, be careful. “It’s a huge red flag,” said Claudia Saez-Fromm, the chief operating officer of Mark David & Company, a boutique realty. “Some do this for legitimate tax reasons, but there are some agents who take the money.” 6/26/2009 -

Trendsetter has big ideas for boutique firm When Mark David Fromm co-founded his residential firm during a bust market six years ago, people thought he was crazy, but the company has since become one of the Manhattan's rising boutiques. Now he's taking on a similar real estate challenge with the launch of Mark David & Company's commercial arm. And if history repeats himself, the risk will prove worthwhile. 6/24/2009 -

Favorite Things: Summer Cocktails St. Germain Margarita: Mark David & Company's Edward Fabila swears by the St. Germain Margarita at the Cooper Square Hotel. Silver tequila, St Germain (an Elderflower liqueur) fresh lime juice and course sea salt, this drink is a refreshing summer twist on the classic. 6/24/2009 -

The Hunt THOUGH Mickey Kavanagh needed to move, she had to remain on the Upper East Side, where her dog-walking and cat-sitting business is rooted. “I would rather fit in more animals” than walk farther to reach them, she said... 5/17/2009 -

Recession Culture No money changes everything, from murder rates to museum attendance, from career choices to what you eat for dinner. And not all of it for the worse... 5/10/2009 -

How to Pick a Neighborhood According to a 2008 study by NYU’s Furman Center for Real Estate and Urban Policy, price run-ups in previous good times strongly correlate to performance down the road. These eight areas are double successes—they made NYU’s top-ten-earners list in both of the last two booms (1980–1989 and 1996–2006). 5/4/2009 -

Mark David Enters Commercial Market Residential real estate brokerage Mark David Real Estate is expanding its services to the commercial market. Mark David Fromm, CEO and co-founder of the firm, is spearheading the commercial leasing division, which currently has three brokers. Fromm said the firm is looking to hire three more. In February, The Real Deal reported that Mark David closed two of its three offices, but did not lay off any staff. 4/30/2009 -

The Little Guys Doing Okay Studio apartments aren’t faring as badly as bigger ones. Why? Considering how sluggish business has been, Century 21’s Mary Lou Currier has had a pretty good month. Traffic at the open houses for two studios she’s handling has been steady, and one got an offer within three days of hitting the market—practically a land-speed record for the month. (Three more bidders followed, and it’s now in contract.) “It’s a good way to start the year,” she admits, sounding almost surprised. Mark David’s Stephanie Davis is seeing the same pattern; her studio is getting steady calls, while her listing for a townhouse gathers moss. 2/8/2009 -

The Hunt: The Dog and the Doorbell Test THERE was no question that Kim Karagosian’s new home would be in a dog-friendly building. She answered an advertisement for a one-bedroom apartment, with high ceilings and exposed brick, listed by Stephanie L. Davis and Matthew Drennan of Mark David Real Estate. She wouldn’t have responded if she had known it was a fifth-floor walk-up. 2/6/2009 -

Looking into the Future Claudia Saez-Fromm, co-founder of Mark David & Company, is in the throes of preparing her 2009 business plan. One of the big issues in that is catering more specifically to the needs of individual agents. "Rewarding our team when they meet certain quotas definitely generates business," said Saez-Fromm. "It creates a culture of 'we invest in you and you invest in us." 12/10/2008 -

Listings Meet the new buyer on the block... 11/26/2008 -

Making the most of fall Viktoria Doma of Mark David & Co. also thinks apple picking is "awesome," but really enjoys going to the farmer's market "with all the fruits and vegetables that come out at this time." 11/12/2008 -